When You Cant Sleep at Night free essay sample

Quite little woman, with your swollen eyes, okay demonstrate them to me? I let the voice of Austin Carlile stream into my mindfrom my earbuds as I sat on my bed and gazed out the window. The virus saturated my body through the window that isolated my tearâ ­stained face from the snow delicately skimming to the ground. I pushed my clench hand into my mouth to smother the following wail as it destroyed its way to my lips from where it counts in my stomach.As I sat alone in obscurity, I permitted myself to flounder in selfâ ­pity, my instabilities worrying all my contemplations. Around the hour of my sixteenth birthday celebration, I understood that I didn’t simply like young men? I loved young ladies too.For months after my acknowledgment, I could scarcely sleep.I would lie wakeful for a considerable length of time, irritated and apprehensive in light of the fact that the fascination I felt for people confounded me and left me feeling incorrectly, as there was something within me that was failed and should have been fixed. We will compose a custom article test on At the point when You Cant Sleep at Night or then again any comparative theme explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page Whenever I had the option to nod off, I was tormented with nightmares.I would wake up in a virus sweat, tears in my eyes, unfit to get away from the contemptuous remarks my loved ones heaved at me in my dreams.â€Å"You either like young men or young ladies, you can’t like both†, â€Å"it’s only a phase†, â€Å"you’re just confused†, â€Å"you’re a freak†, â€Å"that’s disgusting†, â€Å"stay away from me†.After fourteen days of these ‘episodes’, I not just couldn’t rest, I was startled to.The individuals in my fantasies knew who I truly was? I couldn’t avoid them.So I escaped the genuine versions.Thewalls I had worked among myself as well as other people became taller and thicker.Because of my frailties, around others, I turned into an adaptation of myself Id intended to shroud my sexuality. I decided to fulfill others as opposed to remain consistent with myself. It had been right around 96 hours since I had last dozed and I could scarcely function.I in the end capitulated to my body’s urgent requirement for rest, however not so much as after an hour, I woke up on account of one more nightmare.â€Å"I despise you†, â€Å"I abhor you†, â€Å"I detest you†.Those three words went through my head over and again as I attempted to quiet my breathing and keep down my tears. I was worn out on crying. I was worn out on not having the option to sleep.I was burnt out on envisioning everything that could go wrong.I was worn out on concealing my sexuality.I was worn out on enduring peacefully. So I came out.Slowly at first.I told my closest companion, and when he revealed to me he despite everything needed to be my companion I felt the weight I had been carting around begin to fall away of my shoulders.With every positive reaction I got, I developed increasingly more happy with being straightforwardly bisexual.I had the option to drive my psyche to close down and I could rest through the night.The bad dreams turned out to be less continuous and I wasn’t continually tormented with tension and selfâ ­consciousness. I still infrequently wind up tensely scratching my arm, or wringing my hands because of the fits of anxiety welcomed on by my dread of dismissal, and there are still evenings when I just rest for an hour or two.But that’s alright, the circumstance I’m in has no handy solution and the more sure with myself I become, the less incessant these occasions occur.Slowly grasping my sexuality has instructed me that tolerant myself the manner in which I am ought to be one of, if not the, most significant pieces of my life and I shouldn’t penance who I am to satisfy the assessments of others, in such a case that they really are significant, they’ll acknowledge me as well.

Effective Study Essay

Powerful learning relies on great examination aptitudes, yet â€Å"Many understudies ††both conventional and nontraditional ††entering school have scarcely any viable investigation skills.† ( Huber, 1994, 29) Good investigation abilities don't just happen; they should initially be learned and afterward applied reliably. Productive investigation methodologies incorporate a preset time, an attractive spot, and an all around planned arrangement for study. A Time for Study A considerable lot of us think we have more to do than we have the opportunity to do, and examining gets scammed. It is critical to set up a calendar of every day exercises that incorporate availabilities for doing the contemplating you need to do. Inside each examination opening, compose the particular investigation action; for instance, â€Å" Red Unit 6 In Modern Writing, answer Questions 1-10.† Keep the calendar adaptable so it tends to be adjusted in the event that you meet your examination objectives early-†or late. A Place to Study Pick the best spot to study and utilize the equivalent each time every day. Doing so will assist with placing you in an investigation mind-set when you enter that place. Pick a spot that has the least interruptions: individuals traffic, discussion, phone, TV, and outside clamors. Normally study is the best done alone without sights and sounds that divert the eye and ear. Power the brain to concentrate eagerly on the examination task. (Silver, 1992, 26) A Plan for Study Research on the impacts of explicit investigation abilities on understudy execution recommends that the accompanying examination strategies help to improve scholastic execution. (Dansereau, 1985, 39) 1. Skim a unit or a part, nothing headings, point sentences, keys words, and definitions to sign you to what you are going to examine. 2. As you need the material, convert the headings into questions; at that point look for answers to those inquiries as you need 3. On the off chance that you own the book, use shading set apart to feature significant thoughts: heading, theme sentences, exceptional terms, definitions and supporting realities. Something else, make notes of these thoughts. 4. In the wake of perusing the material, survey the featured things( on your notes that contain them) 5. Utilizing the heading expressed as questions, check whether you can respond to those inquiries dependent on your perusing. 6. Test yourself to check whether you review meanings of significant terms and rundown of supporting reality on thoughts. A high adjustment exists between great examination propensities and passing marks for courses taken in secondary school. REFERENCES Dansereau, D.J. â€Å"Learning Strategy Research.† Thinking and Learning Skills. Vol. 1. Hillsdale, NJ: Lawrence Erllaum, 1985 Huber, Rose. â€Å" Teaching Students How to Study.† Eastside Weekend. September 1-7, 1994 Silver, Theodore. Study Smart. New York: Villard Books, 1992

Mannings Arm Wrestling With My Father and Vowells Shooting Dad Essay

Mannings Arm Wrestling With My Father and Vowells Shooting Dad - Essay Example His dad was into firearms while Vowell was into music and craftsmanship. Both Vowell and Manning had communicated separation and partition from their dad which is normal for an age hole. The child and the girl anyway started to comprehend their dads when they developed. In Manning’s case, the child comprehended why the dad was so incredulous of his exhibition, it was on the grounds that he is pushing him to be as well as can be expected be. In Vowell’s case, the girl saw that she is so similar to her dad that â€Å"We’re both savvy alecky mavericks with ridiculous tasks and bizarre equipment.† Differences in conclusion, taste and inclination are natual between a parent and a kid. They might be hereditarily practically comparable yet they are as yet unique individual. They experienced childhood in various age and being such, their points of view in life general can be extraordinary. These distinctions anyway doesn't need to heighten to a degree of contentio n whereby the kid will feel far off and estranged to the dad. This commonly happens when the dad over-force himself and when there are unhealed hard feelings in the kid. I have by and by perceived how unhealed feelings of spite can demolish a dad youngster relationship in a portion of my companions. I am simply fortunate in light of the fact that my dad is steady, understanding and adoring that regardless of whether we have contrasts because of our age hole, they were insignificant and we even child ourselves about it. My dad stoops my sort of music as noisy while I bother him back that his kind of music as old and hauling. He might be wry now and again when he helps me to remember my needs yet I comprehend it to be his method for getting in to me so I won't get wayward with my life. I realize he cherishes me since I felt it and he doesn't stop for a second to demonstrate it to me. I likewise have a significant regard for my dad for the sort of man he is. I am thankful on the ground s that I know cap a portion of my companions are not that fortunate with their folks. I have this dear companion who has an oppressive dad. His dad doesn't reprove him out of the expectation of adjusting his ways or improve him yet just to censure him and cause him to feel awful. I know since I saw it when I visited him in their home. I don't have the foggiest idea why and the main sensible thing I can consider for what reason does it is a result of his liquor and medication issue. Subsequently, my companion answers back to his dad in a discourteous way and the trading of words between are not beautiful and unfit to be written in this paper. Do the trick to state that they were cruel and some were even profane. This clarifies why my companion seldom remains in their home and is continually spending time with his companions and irate with the world. My companion likewise gets in a difficult situation oftentimes maybe because of the repressed displeasure he has with his dad. I am very much aware that kids ought to be deferential of their dad. Yet, fathers ought to likewise endeavor to get good and truly be a dad to their youngsters. They should retouch their ways with the goal that they will have the ethical command to encourage their youngsters to be live upstanding. On account of my friend’s father, the dad can't do anything when my companion answers back to his dad that before encouraging him to fix his life, to fix his life first. That is really cruel however it is very evident. Additionally, when giving censures, fathers ought to be caring when they rebuke their youngster with the goal that it won't make separation and age hole. This generally occurs

An Eye For An Eye Expression - Free Essay Example

The common expression an eye for an eye makes the whole world blind. This refers to the Odyssey and O Brother, Where Art Thou because in both the main characters make decisions that harm them or the people around them. Some of the more thought about topics of the Odyssey are hospitality, loyalty, and vengeance. All these themes tie into the stories. Both the story and the movie are about the journey to get back to their family and get their wives back. Ulysses’ and Odysseus’ journeys were similar but there were clear differences. Oh Brother, Where Art Thou took place in America and the Odyssey took place in Greece. In Greece they are very welcoming to guests and when they have strangers come to the door they feed them and give them somewhere to rest. As in the Odyssey one example of bad hospitality is when Odysseus and his men went to Polyphemus’ cave, the men thought that they would be welcomed in and get to feast. But they were mistaking, because when the cyclops was hungry he would just grab two of the men and eat them whole. In the Odyssey there was also a good example in hospitality, the lotus eaters. When Odysseus and his men arrived on the island they were welcomed and got a treat right away. Although this treat, the lotus, would distract them from their real goal the lotus eaters were very welcoming. Another big lesson to be learned from the stories is loyalty. Loyalty was a big part of these stories. In Oh Brother, Where Art Thou Pete and Delmar were loyal to Ulysses’ until they found out that there was no treasure. They were furious at Ulysses. They were also mad because Ulysses only wanted their help to break out because he wanted to get back with his wife. In the Odyssey there were many loyal people to Odysseus, Penelope and all the men who went to Troy with him. The men were loyal to Odysseus because when Odysseus was getting them in trouble with monsters and gods the men kept following him. Penelope was loyal to Odysseus throughout the whole story. She was having a hard time keeping the suitors at bay while Odysseus was away. Throughout the story Odysseus knew who to keep around him and knew who to trust. But when he heard about all the suitors trying to kill his son and trying to marry his wife he was furious. Vengeance was one of the most action packed themes in the stories. In the Odyssey at the end of the story when Odysseus gets back to Ithaca. When he got back he was dressed up as a beggar and when Penelope had the competition, to string Odysseus’ bow and shoot an arrow through 12 axe heads, to find a new husband. None of the suitor were able to string the bow, but when it was Odysseus’ turn he was able to string the bow and make it through all the axe heads. So he won, but he was still angry about the suitors trying to kill his wife and marry his wife. So he traped everyone in the room and killed all the suitor with help from his son Telemachus. Another example is when the cyclops was devouring his men so he stabbed the cyclops in the eye. He did this for vengeance and to get out of the cave they were trapped in. Odysseus was a leader that you would not want to go against or disrespect. The decisions that the characters of both stories, affected them and the people around them. The ideas of hospitality, loyalty, and vengeance were expressed on a large scale in both stories. Overall, the expression an eye for an eye means when you punish someone you will be injured or penalized to a similar degree.

Forgiving Student Loan Debt Essay examples - 822 Words

Does the amount of student loan debt have an effect on the economy? If so would forgiving student loan debt help lower the national debt or would it just increase it? According to Mary Claire Fischer, a writer for Kiplinger’s Personal Finance magazine, â€Å"two-thirds of students who receive bachelor’s degrees leave college with debt in tow† (Fischer). Among these students, the average amount owed is twenty-six thousand dollars (Fischer). There is a six month grace period after graduation to allow the student time to find a job and programs to try to help eliminate debt. â€Å"The Consumer Financial Protection Bureau estimates that one-fourth of the American workforce may be eligible for repayment or loan forgiveness programs† (Atteberry). The†¦show more content†¦These budget cuts often effect the teachers by their salary. Also, if the teacher in the Teacher Forgiveness Program got laid off because of budget cuts before their five years where up then none of their loan would be paid. Another option that students with debt may take would be joining the military. The military has its own loan forgiveness program. Another thing that the military has is strict rules about who can be in the military. People in the military rather it is the Army or the National Guard have to be healthy. It is not someone’s fault if they are not in perfect condition because for the most part our health is out of our hands. Basic things like not smoking can help prevent someone from being unhealthy, but no one can avoid their family history when it comes to their health. The best options right now for a student with debt is to apply to the Income-Based Repayment Plan or the Public Service Loan Forgiveness Program if going into a public service job. This program adjust the loan payments to be fifteen percent of their discretionary income (Atteberry). This means that their monthly loan payment is fifteen percent of what they make that is abov e the federal poverty level. The best part about this program is that â€Å"after twenty-five years after making payments, the borrower’s remaining balance if completely forgiven† (Atteberry). The only borrowers that can apply to the Public Service Loan ForgivenessShow MoreRelatedIs Forgiving Student Loan Debt A Good Idea?1009 Words   |  5 Pagesnew media, Kayla Webley, in her essay â€Å"Is Forgiving Student Loan Debt a Good Idea?† states Robert Applebaum’s solution for student loan debt is a â€Å"radical and wildly unfeasible solution† in both economically and politically. Applebaum’s proposal is to â€Å"provide a one-time bailout of student debt†¦as a way to stimulate the still-limping economy.† However, Webley counters the solution has to have â€Å"the purported benefited and fairness of a one-time student loan bailout.† In Webley’s essay, in the sixthRead MoreIs Forgiving Student Loan Debt A Good Idea?1227 Words   |  5 Pagesnew media, Kayla Webley, in her essay â€Å"Is Forgiving Student Loan Debt a Good Idea?† states Robert Applebaum’s solution for student loan debt is a â€Å"radical and wildly unfeasible solution both economically and politically. Applebaum’s proposal is to â€Å"provide a one-time bailout of student debt†¦as a way to stimulate the still-limping economy.† However, Webley counters that the solution has to have â€Å"the purported benefited and fairness of a one-time student loan bailout.† In Webley’s essay, in the sixthRead MoreIs Forgiving Student Loan Debt A Good Idea?970 Words   |  4 PagesMONEY In the article â€Å"Is forgiving student loan debt a good idea† by Kayla Webley, a writer for Time, Webley feels that from a human standpoint forgiving student debt holds some appeal (2). Kayla Webley refers to Robert Applebaum who started a petition in 2009 with a petition of nearly 670,000 signatures. The comments from persons posting the petition are quoted as â€Å"guessing this will never happen but it can’t hurt to sign on† (1). Burdened with an estimated $88,000 in debt, Applebaum’s proposal isRead MoreIs Forgiving Student Loan Debt A Good Idea?972 Words   |  4 PagesAnalysis of Is Forgiving Student Loan Debt a Good Idea Many people would love to have their student loans debt forgive but do not believe it will happen. So Kayla Webley decided to write an article about student loan forgiveness, at the time Webley wrote the article she was the education correspondent for Time magazine. Now she is currently a staff writer for the same magazine. In her article, she claims that the student loan dilemma that is facing a lot of Americans is a problem for your countryRead MoreIn The Short Essay, â€Å"Is Forgiving Student Loan Debt A Good807 Words   |  4 PagesIn the short essay, â€Å"Is Forgiving Student Loan Debt a Good Idea?† by Kaya Webley, she illustrates through validations that student debt is a problem, but Applebaum’s proposal brings about political and economic problems. One of her validations is that most people can afford their student loans. She also states that only a small handful of graduates leave school with an unbearable student debt. Webley touches upon programs that are already in place to help pay off college debt. Another one of her validationsRead MoreIntroduction. In The Recent Years, There Has Been An Increasing1016 Words   |  5 Pagespaying tuition fees for college students. This has been brought about by high cost of living and inflation. In addition, college tuition fees today as compared to 50 years back have increased exponentially. As a result, more students are opting to applying and taking student loans provided by the federal government. Consequently, statistics show that the amount of student dept is souring. This has led to economists start debating on the impact the ever-increasing student dept has on the economy of theRead MoreStudent Debt Is Tough And Federal Loan865 Words   |  4 Pagesfederal loan forgiveness only applies to federal Direct Loans, not private student loans. If the graduate is lucky enough to land a public service job the graduate must realize that there is no guarantee that the employment will still be around in ten years since no one truly knows how the program will work or if it will work at all. Val Meyers, associate director for the Office of Financial Aid at Michigan State University comments are recorded in Susan Tompers’ article â€Å"My Apologies: Forgiving StudentRead MoreEssay on Student Loan Debt Should be Forgiven1256 Words   |  6 PagesDoes the amount of student loan debt have an effect on the economy? If so would forgiving student loan debt help lower the national debt or would it just increase it? According to Mary Claire Fischer, a writer for Kiplinger’s Personal Finance magazine, â€Å"two-thirds of students who receive bachelor’s degrees leave college with an average debt of twenty-six thousand dollars† (Fischer). This means that the average student debt has doubled since 2007 (Ross 24). The total student loan debt is $1.2 trillionRead MorePros And Cons Of Student Loan1256 Words   |  6 PagesApplebaum laments that from the stu dent loan industry point of view, the student debt is there to help the loan providers amass funds from the youngest, economically vulnerable and financially unstable of which graduates form the majority. The loans have come with immense opportunity cost as the â€Å"educated poor† are not able to buy homes, invest or innovate, start businesses or engage in economically viable activities while the few up the echelons of power are benefiting. Tuition rates have escalatedRead MoreStudent Loan Is A Terrible Idea1308 Words   |  6 PagesStudent loan forgiveness is a terrible idea. Sure, in an idealistic world it would be great if the country could forgive all student loan debt and thus bring relief to all students across the nation. Realistic? Not necessarily! Instead of the fairytale notion of student loan forgiveness being the answer to all the problems, America would fair better in taking the initiative in making reforms to the educational loan system that are a bit more rea listic. Student loans are a massive predicament in the

Management Team Business Operations - 1391 Words

Management Team In Business Operations The management team in our business includes the Chief Financial Officer, the Sales Manager, the Marketing Director, the Human Resources Director, the Chief Technology Officer, and the Chief Executive Officer. The Chief Financial Officer is the one responsible for the budget and the accounting systems of the business. A growing company needs a CFO in its management team because the cash position and assets of the company have to be monitored and husbanded properly. In addition, there are many financial reports required by stockholders, stakeholders and various agencies of the government. The Sales Manager is very important in the operations of the company as the success and profitability of a†¦show more content†¦A CTO or Chief Technology officer is now an essential part of the management team, as effective presentations and reporting are now reliant on modern technology. A company’s web presence and social media presence is also an essential factor in a companyâ⠂¬â„¢s growth and success in this age of modern technology. Maintaining customer data, personnel data, and product specifications is also dependent on technology. The Chief Executive Officer or CEO charts the business’ strategic vision and sets the milestone towards the company goals. His effective leadership is responsible for the positive results produced by the rest of the team. He recognizes the strengths and weaknesses of the team members and is able to draw on individual strengths to constitute a strong team. The team concept, group dynamics, and the strengths and weaknesses of business teams The concept of the team is for people of different expertise to interact, share their individual expertise, and collaborate for the success of the business enterprise. The dynamics of the group are the unseen forces existing in a team which can greatly influence the way the team will behave, react to situations or perform. Some of the factors that can influence team dynamics include individual personalities of the members of the team, the team operation, the way the team view itself, and the organization of the team.

Facebook Case Study free essay sample

Some might even use it to spy on their partners, triggered possibly by romantic jealousy (Darvell, Walsh and White, 2011; Elphinston and Noller 2011, 631). Others use it as a platform to advance various social and political causes by creating public Facebook pages. Lynas is an Australian listed company with ambitions to process rare earths in Malaysia. Concerned about the carcinogenic effects of the post production waste, multiple Stop Lynas Save Malaysia (SLSM in short) Facebook pages have been created by various Malaysian green groups (Stop Lynas, Save Malaysia Facebook page, 2013). The resultant groundswell and widespread publicity on mainstream media could have well contributed to the share price slide over the last two years (Lynas Corporation Price Quotes, 2013). This case as well as the iconic Arab spring uprising in Egypt Tunisia has clearly demonstrated the edge that Facebook has given to the small man on the street by conferring them a voice for their cause, even with limited cash (Chokoshvili 2011, 22-23). In a nutshell, Facebook is one of the top 4 new social media platforms (the thers being Youtube, Twitter and LinkedIn) that allows for users to interact, influence 2 and exchange information, with the aim to increase their social capital (Dutta and Fraser 2009, 2; Macnamara 2010, 7). The implications of Facebook users behaviour Millions of users are susceptible to potential data abuse by cybercriminals, identify fraud as well as identify thefts should their accounts be hacked (Richmond, 2010). Loss of privacy and bad publicity are also key issues when individuals tap on the social media highway. The recent cash-for-tweet saga by the South Australia Tourisms paid tweets to generate publicity for Kangaroo Island backfired, is a case in point (Ward, 2012, 39). Facebook addictions (Griffiths 2012, 518) seems to be a growing concern many have gone on digital breaks, Some users have even decided to flick the click permanently as life priorities changes (Kippist, 2013), while some users have complained about cyber bullying (Walker, Sockman and Koehn 2011, 35; Widdup 2010, 62). Facebook has somewhat returned some power to consumers as the millions of users brag, bag and promote brands voluntarily, acting like being a brand ambassador on a pro bono basis. Leveraging on this consumer to consumer power to influence purchasing decisions meant businesses need to rethink their 3 branding and marketing exercise to include a hybrid of brick and mortar and the click-and-Like mediums (Edelman 2010, 2; Mangold and Faulds 2009, 358). Its a paradigm shift where consumers are co-creators of the brand and hard selling shifts into two-way conversational selling. All these changes create opportunity for positive electronic word of mouth (also known as eWOM) to go viral very quickly (Chu 2011, 39). This can lead to a loss of control by businesses over the branding and marketing efforts. This lost of control is also a concern amongst government and private companies trying to control their employees access to SNS during their working hours (Bhagwat and Goutam 2013). Facebook will need to ensure that the privacy of users are not compromised as there are lots of data on its hands (Bhagwat Goutam 2013). This vast amount of data is rich pickings for potential hackers like the Comment Group from China who mines data from social networking site. It then sends out innocent looking emails to unsuspecting end-users for commercial espionage and sabotage intent (Lee 2013). Leverage Facebook for commercial returns (and the issue of company Facebook effectiveness). This blending of brick and click mixture (Mangold and Faulds 2009, 359) has created new platforms for businesses to channel resources and finances to ensure they are also seen, heard and accepted (Lusch 2011, 263). Corporations that know how to do it right (not necessarily the first time around) gets a bigger 4 piece of the share of voice, which hopefully will lead to greater electronic word of mouth (also known as eWOM) (Chu and Kim 2011, 48). Some have suggested an approach known as hypertargeting (Shih, 2009, 12), where companies can sharpen their customer centricity through specific targeting of potentials customers by personalizing marketing and CRM efforts as user generated data and data is matched to potential service offering and marketing campaigns (Shih 2009, 12). To monetize, some early adopter companies are setting up full scale versions of their brick and mortar business within Facebook. These companies, like the English cloth trading company , ASOS (which stand for as seen on screen) are targeting the moppers, a term used for shoppers with a mobile smart phone device that are now able to shop and pay online without leaving the SNS platform. Its a strategy that has yielded ASOS a healthy twelve percent pre-tax profit of $44. 5 million from a total sale of $371 million (Shannon and Kharif 2011, 22). Even traditional corporate bulwarks in the brick and mortar space are partnering Facebook to set up virtual SNS-based shopping experience – these include JC Penney, Delta Airlines as well as Tesco (Shannon and Kharif 2011, 22). Tescos approach goes a few steps extra in this click battle – customers are able to add to their virtual shopping basket simply by photographing a barcode of a specific product. Two other companies with fully integrated stores within the Facebook platform include British Young Designers and French Connection, whilst others like Dove is subcontracting their check out functions with the Facebook platform to third party sites like Bestbuy and Easyjet (McEleny 2011, 1). Even non profit outfits like the Australian Salvo have much success with their recently concluded I like Salvo Facebook campaign through a combo of paid and unpaid fan likes support that was executed by DGM Advertising. The bottom line too has increased, year on year by 6. 6 percent ( Marketing, May 2012, 4951). The role that FACEBOOK Platform play for both INDIVIDUALS and ORGANIZATIONS As seen from the examples from the paragraphs before this, Facebook Platform has been a cornucopia of opportunities for businesses. It has also been a boon to savvy apps and game developers to earn real bucks directly through micro transactions as well as indirectly through placements of advertisements into those apps/games environment (De Prato and Paul Simon 2011, 14). The improved version of Platform and Facebook Connect drives traffic to website and encourage other users to attract even more users to their websites. A clever third party cookie embedded through the Like button enables organizations and businesses to trace and track consumer behaviours, even if they dont click on the Like button (Roosendaal 2011, 7). With another 75 percent of website (Piskorski, Eisenmann and Smith 2012, 8) yet to implement the Like button on their websites, this could generate limitless opportunities for businesses to tap on 6 this one giant online ecosystem of consumer intelligence gathering in the months and years to come (Edelman, 2010, 6). With opportunities comes threats of litigation Facebook is being sued by Rembrandt Social Media whos claims that the Like button uses two patents from a dead Dutch IT programmer by the name of Joannes Jozef Everardus van Der Meer (BBC News, February 11, 2013). Arresting revenue fall in Facebook stock price – options to boost revenue Strategy 1- Continual market penetration and Augmentation There are plenty of opportunities to increase revenue through social advertising for Facebook. 31 percent of Australian companies, big and small, still do not have any online social media presence at all (Paterson 2012, 40). Through a more personalized algorithms of consumers psychographics and demographics, Facebook can offer their corporate customers like Telstra, Virgin, Qantas and Optus (Paterson 2012, 40) a more personalized marketing and selling messages. To monetize revenue from users traffic, Facebook is already implementing Facebook Exchange, a tool that tracks users web habits when they visit nonFacebook websites, and then customized ads once they return to the Facebook page (Sengupta, 2012). Facebook could perhaps also monetize non-US markets 7 like Indonesia, Brazil India as these countries have some of the highest number of users outside of America (Piskorski, Eisenmann and Smith 2012, 14). Strategy 2 – Monetizing through mobile technology as in smart phones and tablets The mobile smart phone and tablet platform is where the money is for Facebook as consumers go mobile (Kim, 2012; Hogue 2013). Facebook could leverage on the many mobile platform-based companies it has acquired, for instance Instagram (mobile photo sharing, Tagtile (mobile customer loyalty service), and Karma (mobile gift-giving application) (Kim 2012). Tagtile, in particular has much potential to be a potential game changer think of it as a frequent flyer for retail consumers on steroids (Baxter 2012, 38; Bhagwat and Goutam 2013). Its a mobile based retail loyalty that rewards customers with free deals in exchange for their checking in, whilst the merchants get to know more about their customers through an electronic cube, similar to a Foursquare initiative (Adams 2012, 35; Vega 2011). Considering also that revenue from mobile advertisement for Facebook was zero two quarters ago, the current fourth quarters 23 percent of total advertising revenue in 2012 is an achievement, and should be leveraged for further growth in 2013 (Oreskovic, 2013). Facebook might even make a takeover bid on smaller operators like ExactTarget, a company with proprietary enabling technologies thats critical in helping the mobile advertisement to be even more profitable for Facebook (Hogue 2013). Strategy 3 –Monetizing through merchandizing and gifting 8 In the United States, Facebook is gradually rolling out actual gift cards that users can give to their friends. This, along with the ability to buy a gift to a friend on their friends special occasion like birthdays/anniversaries could help boost earnings (Weber, 2013). 9 References Adams, Yvette. 2012. 10 Digital Strategies for Aussie Tourism Marketers. Marketing April: 34-35. Baxter, Andrew 2012. Has Foursquare missed the retail boat, and will Facebook miss it to? Marketing June 2012, 38. Bhagwat, Shree, and Ankur Goutam. 2013. Development of Social Networking Sites and Their Role in Business with Special Reference to Facebook. Journal of Business and Management 6(5): 15-28. http://iosrjournals. org/iosrjbm/papers/Vol6-issue5/B0651528. pdf Chokoshvili, David. 2011. The role of the internet in democratic transition: Case study of the Arab Spring. Master’s thesis, Central European University. Chu, Shu-Chuan. 2011. Viral advertising in social media: participation in Facebook groups and responses among college-aged users. Journal of Interactive Advertising 12(1): 30-43. Darvell, Millie J. , Shari P. Walsh, and Katherine M. White. 2011. Facebook Tells Me So: Applying the Theory of Planned Behavior to Understand PartnerMonitoring Behavior on Facebook. Cy berpsychology, Behavior Social Networking 14 (12): 717-722. De Prato, Giuditta, and Jean Paul Simon. 2011. Paving the way to e-services: Innovation through online games. Paper presented at 22nd European Regional ITS Conference Budapest, Budapest, 18-21 September. http://www. econstor. eu/bitstream/10419/52209/1/672464470. pdf Edelman, David C. 2010. Four ways to get more value from digital marketing. McKinsey Quarterly March: 1-8. https://www. mckinseyquarterly. com/Four_ways_to_get_more_value_from_dig ital_marketing_2556 Elphinston, Rachel A. , and Patricia Noller. 2011. Time to Face It! 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